Your Path To Deeper Customer Insights For Your Healthcare Brand

Healthcare Market Research & Consulting

In today’s dynamic and competitive healthcare landscape, understanding the behaviors and motivations of providers and patients is the cornerstone of success. 

At Harrison Insights, our mission is to empower clients with deep, actionable customer insights derived from qualitative healthcare market research and strategic healthcare consulting. With a relentless commitment to excellence, we pave the way for marketing communications that matter.

Healthcare Fields We Serve

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We help pharmaceutical manufacturers gain a deep understanding of the treatment landscape and decision environments in which their medications are prescribed.

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We uncover the perceptual and logistical hurdles that must be overcome to help medical device manufacturers understand how to drive adoption of their products.

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We work with emerging molecules and new technologies to help developers of revolutionary therapies disrupt healthcare markets.

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Across the healthcare space, we help marketers tap into the needs and motivations of the patients and caregivers they serve.


Gain a competitive edge as we decode industry trends, customer behaviors, and market dynamics to guide your marketing decisions and shape strategies that will prove invaluable for years to come.

By uncovering market dynamics, customer feedback, and competitive activities, healthcare organizations can proactively adapt their strategies to stay ahead. We take great pride in our ability to thoroughly analyze data and present the findings in a clear and concise manor that is invaluable to our clients. 

We employ a wide range of methodologies to uncover the intricate details and emotions that drive informed decision-making. 

Our commitment to excellence, combined with our extensive industry knowledge and experience, ensures our work will exceed your expectations. Whether you are interested in exploring a new methodology, tapping into a new audience, or looking for an alternative to the typical market research project, we can draw on our wealth of past experiences and audiences to help you tackle your research challenges head-on. 

Our research empowers you to make well-informed decisions, drive revenue, and often creates new streams of revenue. Dive into the minds of your target audience to gain a better understanding of their beliefs, thoughts, and actions. With vast experience in every facet of the qualitative research process, including research design, screener creation, discussion guide development, and field management, we can help you translate your business needs to powerful market research solutions.

Our experience in healthcare moderating ensures our clients receive accurate, actionable insights and a deeper understanding of their unique healthcare topics. 

Respondents ranging from HCPs to patients are expertly guided through topics and allowed a safe space to discuss sensitive topics, challenges, and preconceptions. Our improvisational style fosters insightful discussions, gets results, and creates a relaxed environment where open and honest communication flows naturally. We are thorough and relentless, unafraid to challenge respondents or go off script when needed.  

Honest, unfiltered customer perspectives. 

We uncover the motivations, needs, and preferences of your desired audience, empowering you to make data-driven decisions and create customer-centric solutions. Whether we approach via one-on-ones, or focus groups, our craft continues to evolve to ensure you get reliable data and reporting.

In the highly competitive healthcare landscape, it is imperative to elevate your brand strategy with a reputable, experienced agency. 

We craft tailored solutions to strengthen your brand’s presence and reputation, ensuring your message resonates with your target audience. While consumers are often overwhelmed with ads and brands, our methodologies and unique data-driven research capabilities empower your brand and messaging to stand out in the minds of your audience. A sound investment in your brand strategy will help you gain a competitive advantage for years to come and stand out as a brand your audience recognizes and trusts. 

We are able to draw on many years of senior-level experience in the industry to distinguish what truly matters to marketing executives when distilling research findings.

Drawing on many years of senior level experience, we are adept at taking volumes of qualitative data and boiling it down to meaningful reports that tell a complete, compelling story about your healthcare customers. From quick-turnaround interim summaries to final reports that will set the foundation for marketing strategies for years to come, we pride ourselves on our ability to create thoughtful, polished, and timely deliverables.


Therapeutic Experience

  • Ankylosing Spondylitis 
  • Biologics 
  • Biosimilars
  • Crohn’s Disease 
  • Multiple Sclerosis
  • Psoriatic Arthritis
  • Rheumatoid Arthritis 
  • UC 
  • ACS
  • A-Fib
  • CHF
  • Critical Limb Ischemia
  • Dyslipidemia
  • Hypertension
  • PE/DVT
  • Alzheimer’s
  • ADHD
  • Multiple Sclerosis
  • Parkinson’s 
  • Sleep Disorders
  • Basal Insulin
  • BGM Devices
  • Connected Care Solutions
  • DPP4s
  • FDC Injectables
  • GLP1s
  • MTI
  • SGLT2s
  • ALL
  • AML
  • Breast
  • CML
  • Colon
  • Gastric/GEJ
  • HCC
  • Head & Neck
  • MCL
  • Ovarian
  • Pancreatic
  • RCC
  • Alpha-1 Deficiency
  • Asthma
  • COPD
  • Pulmonary Arterial Hypertension
  • Clinical Trial Enrollment
  • EMR Software
  • Hospital Anti-Infectives
  • Medical Devices
  • Ophthalmics
  • Rare Diseases
  • STDs
  • Vaccines

Methodology Expertise

  • Buying Process
  • Concept Testing
  • Exploratory Research
  • Emotional Insight Mining
  • Message Testing
  • Patient Journey
  • Sales Aid Development
  • Sales Simulation
  • Usability Research
  • Product Profile Assessment

Audience Knowledge

  • Pharmacists
  • Physicians
  • Physician Assistants (PAs)
  • Nurses & NPs
  • Patients 
  • Caregivers
  • Key Opinion Leaders 
  • Hospital System Administrators
  • P&T Committee Members
  • Purchasing Directors 
  • C-Suite Executive
  • Sales Reps

Elevate Your Decision-Making With Unparalleled Expertise.

Meet Frank Harrison

President & Leading Market Researcher

Frank founded Harrison Insights in 2017 to provide world-class qualitative services to market research vendors and clients in the healthcare industry. With over two decades of healthcare research experience, his expertise runs the gamut of qualitative research methodologies across the product pipeline.

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Prior to starting Harrison Insights, Frank worked as a full-time, senior-level researcher managing accounts for major pharmaceutical companies and overseeing global research projects. 

Frank holds a degree from the University of Pennsylvania’s Wharton School and has professional training in behavioral economics (BE) and neuro-linguistic programming (NLP).

  • 20+ Years of Professional Experience
  • Executive-Level Reporting & Presentation Excellence 
  • Exceptional Interviewing Skills & Data Proficiency